How does a website get to be at the very top of a ranking in the first place? Even seasoned marketers ask this question. They know the basic answer, but few people really know the exact meticulous balance that determines where a website is placed in the search results. It is easy to see why “target.com” is the top search when web users input target store. But, there has to be more? There are, of course, 400,000 or more results for a certain phrase. What about all those?

Companies of any size in the construction industry need some kind of industrial website design. Users are relying on the Internet to find local resources for everything. It is imperative, for no one is looking in the phone book anymore and word-of-mouth is only a selective marketing. There needs to be something more direct, and that comes in the form of construction website designs.

The Google algorithm is really the end-all of web marketing. It is an advanced (advanced is an understatement) code that relays how meritable and valuable this content potentially is for the visitors. Google would not work if the algorithm was not fine-tuned to near perfection. Even now, there are mistakes and oddities. Viewers should not dig too deep into an image search unless they want to find some, well, unrelated images.


The design of the website should cater to the Google algorithm. What is it looking for? What makes something rank well for certain phrases? There are about 1,000 different features to a website that can contribute to where it ranks, and Google reviews them all. This can include the organization of the code, total monthly views, how long people stay on a site, how many pages they click on average, what words are used, how advanced the words are, and many others.

The list is seemingly endless. The design of a website tries to strive for features that Google prefers. The design will keep visitors on the site, clicking, and engaged with sharing it. Visit the official website of Pronto Marketing for more on developing a site that is favorably reviewed by Google’s big algorithm.